The best of non-profit advertising and marketing for social causes

Tom Megginson

Tom Megginson
Tom Megginson


Tom Megginson is the Creative Director at Acart Communications, a Canadian Change Marketing agency.

In his 25-year career, Tom has become a specialist in social marketing. His clients have included the Canadian government, international not-for-profits, large public transit companies, professional associations, and responsible private-sector brands. Tom is also very involved in the transformation of global marketing through social media.

Tom lives in Ottawa with Julia, his wife, and an activist young son who keeps him from getting too cynical.

Tom also blogs as The Ethical Adman, as well as at Acart’s agency blog, Change Marketing. He loves being contacted by journalists, other bloggers, and teachers.

All opinions are Tom’s own, and do not reflect those of his employer, colleagues, partners, or clients.