Academy

Background, theory, interviews and cases on non-profit advertising and marketing for social causes.

Observing the world by Zoran Popovic
By Tatjana Vukic on 29 March 2019
This is a new ( but so old and forgotten) concept of visual communication, which has this A-ha moment...
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How barbershops can keep men healthy
By Marc van Gurp on 1 July 2016
Physician Joseph Ravenell is on stage in this TED Talk. He seems a little tense because his ideas might be...
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Book Review: Born to Walk
By Tom Megginson on 9 June 2015
Born to Walk: The Transformative Power of a Pedestrian Act Dan Rubinstein ECW Press (Canada) 2015 I didn’t just...
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Why we are built to be kind
By Marc van Gurp on 7 February 2015
Whether in political theory or popular culture, human nature is often portrayed as selfish and power hungry. UC Berkeley...
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Book Review: HUMANS 3.0, by Peter Nowak
By Tom Megginson on 5 February 2015
HUMANS 3.0 The Upgrading of The Species Peter Nowak Goose Lane, 2015 It may seem out-of-place to review a...
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Social Marketing explained in 61 seconds
By Marc van Gurp on 24 January 2015
You work in Social Marketing and not everyone understands what that is. Then show this straightforward video, it is perfect...
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Branding a time-bound campaign, Forest & Bird did it.
By Marc van Gurp on 18 September 2014
It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used...
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Can fundraising marketers recreate the #icebucketchallenge?
By Tom Megginson on 21 August 2014
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has...
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Does social media have the power to change the world?
By Marc van Gurp on 20 June 2014
Does social media have the power to change the world? The answer is yes. But there are still many...
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Does Media Matter for International Development?
By Marc van Gurp on 7 May 2014
‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages...
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Is this eating disorder ad too sexy?
By Tom Megginson on 20 February 2014
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body...
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Book review: Hidden Persuasion
By Marc van Gurp on 27 January 2014
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the...
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Did the FARC know it was Christmas time… at all?
By Monica Brasov-Curca on 9 January 2014
In Colombia, trying to pull guerrilla FARC fighter out of the jungle and into an reintegrated society is possibly...
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Nudity as activism – Interview with Petr Pavlensky, Red Square Artist
By Tatjana Vukic on 10 December 2013
Our world appears to be spiralling ever faster, ever more out of our control. We are more than ever...
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Crisis Porn: the power of content curation
By Monica Brasov-Curca on 8 October 2013
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing...
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