The best of non-profit advertising and marketing for social causes

The Osocio archives - More than 10 years of history

  • How To Get More Likes On Social Media is a damning indictment of #whitesavior complex

    By on 13 December 2017

    Remember #BarbieSavior? That satirical account went viral last year with its photos of the all-American doll getting woke and flying to “Africa” to save the world. Now, The Norwegian Students’ and Academics’ International Assistance Fund, creators of the Rusty...

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  • At the Salvation Army, they share absolutely everything

    By on 5 December 2017

    In this Christmas spot the Swiss Salvation Army points out again that they help people who lost everything. And you have to take that literally. This is second video from the same Christmas campaign: Agency: Spinas Civil Voices

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  • Yes, sorry is a bad word; change the “S” word

    By on 4 December 2017

    Testimonial is a powerful resource and is more and more used to raise awarnes about people with down syndrome inclusion, since Dear Future Mom campaign on 2014 and the results, are going better. This is a good example. When...

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  • HIV is a superpower to save lives too

    By on 29 November 2017

    To Understand PSA you need to understand local culture, not just the ideal cause goals.  This viral video is a good example of that and they take advantage of it. Brothers for Life promotes positive male norms and encourages...

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  • What emotional abuse feels like

    By on 20 November 2017

    This beautiful film aims to help young people understand that domestic abuse isn’t just about physical violence, it’s about control. Produced pro bono for a small UK charity it’s aimed at reaching a young audience who are newly awake...

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  • Small talk saves lives.

    By on 15 November 2017

    This new campaign from Samaritans in the UK asks us all to take the time to make small talk (something we English aren’t great at) when we think someone might be suicidal. It’s part of the charity’s mission to...

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  • Internet cartoon cats speak out against #sextortion

    By on 17 October 2017

    Thorn: Digital Defenders of Children is an American nonprofit organization dedicated to building technology to defend children from sexual abuse. They recently launched this social campaign and educational video, narrated by Canadian actor Shay Mitchell  (of Pretty Little Liars) to...

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  • The world’s newest country – an island made of trash?

    By on 14 September 2017

    There’s a mass of plastic waste floating in the Pacific that’s the size of France. To call attention to it, social brand LADBible has teamed up with some creatives,  TV presenter Ross Kemp and, erm, Al Gore to have it...

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  • Giant toddler mural protests Trump’s wall of shame

    By on 9 September 2017

    A French Artist, known only by the initials JR, has erected a 65′ (20 m) tall photo mural of a Mexican toddler peering over a section of existing border wall between Tecate, Mexico, and California, USA. While this is...

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  • MTA security ads hacked with anti-government messages

    By on 8 September 2017

    I have a soft spot for advertising hacks, and this one is rather cleverly done. An anonymous group has altered New York’s Metropolitan Transportation Authority’s version of the Department of Homeland Security’s “If You See Something, Say Something” transit security...

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