The best of non-profit advertising and marketing for social causes

The Osocio archives - More than 10 years of history

  • HIV is a superpower to save lives too

    By on 29 November 2017

    To Understand PSA you need to understand local culture, not just the ideal cause goals.  This viral video is a good example of that and they take advantage of it. Brothers for Life promotes positive male norms and encourages...

    Read more
    27
    Osocio
  • What emotional abuse feels like

    By on 20 November 2017

    This beautiful film aims to help young people understand that domestic abuse isn’t just about physical violence, it’s about control. Produced pro bono for a small UK charity it’s aimed at reaching a young audience who are newly awake...

    Read more
    31
    Osocio
  • Small talk saves lives.

    By on 15 November 2017

    This new campaign from Samaritans in the UK asks us all to take the time to make small talk (something we English aren’t great at) when we think someone might be suicidal. It’s part of the charity’s mission to...

    Read more
    26
    Osocio
  • Internet cartoon cats speak out against #sextortion

    By on 17 October 2017

    Thorn: Digital Defenders of Children is an American nonprofit organization dedicated to building technology to defend children from sexual abuse. They recently launched this social campaign and educational video, narrated by Canadian actor Shay Mitchell  (of Pretty Little Liars) to...

    Read more
    26
    Osocio
  • The world’s newest country – an island made of trash?

    By on 14 September 2017

    There’s a mass of plastic waste floating in the Pacific that’s the size of France. To call attention to it, social brand LADBible has teamed up with some creatives,  TV presenter Ross Kemp and, erm, Al Gore to have it...

    Read more
    21
    Osocio
  • Giant toddler mural protests Trump’s wall of shame

    By on 9 September 2017

    A French Artist, known only by the initials JR, has erected a 65′ (20 m) tall photo mural of a Mexican toddler peering over a section of existing border wall between Tecate, Mexico, and California, USA. While this is...

    Read more
    7
    Osocio
  • MTA security ads hacked with anti-government messages

    By on 8 September 2017

    I have a soft spot for advertising hacks, and this one is rather cleverly done. An anonymous group has altered New York’s Metropolitan Transportation Authority’s version of the Department of Homeland Security’s “If You See Something, Say Something” transit security...

    Read more
    2
    Osocio
  • This Mumbai poet beats your ears about sexism

    By on 3 September 2017

    We have posted a lot about campaigns on rape culture and sexual abuse. And I thought we’d have seen it all. Until I encountered this slam poetry from Mumbai based poet Aranya Johar. Wow! The horrors of sexual abuse...

    Read more
    1
    Osocio
  • How far would you walk to find clean drinking water?

    By on 2 September 2017

    This social experiment is confrontational without being shocking and it brings the cause about water, sanitation and hygiene to the streets of England. It is about the lack of clean drinking water for 2.4 million children in Somalia. Kindvertising and Reelmedia Film...

    Read more
    2
    Osocio
  • Animation about the right things to teach

    By on 27 August 2017

    Copi, the father in this award winning animation tries to teach his son Paste the right things. But what are they actually? This animated short film is directed by Daniel Martínez Lara & Rafa Cano Méndez. More about the...

    Read more
    1
    Osocio