The forest never dies alone
Read moreLong ago the Atlantic Rainforest in Brazil covered an area 1,3 million square kilometers. Today only 12% remain. The SOS Mata Atlântica Foundation is campaigning for a long time to create awareness on the lost of the forest. And this is their...
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Canadian city tackles white privilege in anti-racism campaign
Read moreWow. The City of Saskatoon, in Saskatchewan, Canada, has taken on racism in a very direct way. The billboard above (photo via CKOM) is confronting passers-by with the concept of white privilege and ingrained racism. It’s part of a...
Traffic victim’s last Spotify playlist as poignant warning
Read moreThe municipality of Rotterdam developed a special traffic light in collaboration with the Willem de Kooning Academy. It is called ‘Play Attention’ what refers to danger when using a smartphone in traffic. In this case it is directly related to Tommy-Boy,...
Don’t leave your pet behind this #MovingDay
Read moreMoving Day is an annual tradition in the province of Quebec, Canada. Every July 1st thousands of residents pack up and move out of their apartments. Less well known is that every year more than 1,600 pets are left behind by their...
Crime watch: who are these men?
Read moreThis video became viral today and that was also the intention of the non-profit and the ad agency behind it. With the question to watch the video to the end. That sounds forced, but it isn’t. The viral starts as...
Marks of violence transformed into billboards
Read moreBullet holes, scattered on the walls of Favela do Muquiço, show that violence is always around the corner in this one of the most violent neighbourhoods in Rio de Janeiro. The area is ignored by the government and law enforcement officers. It...
Beautiful and deadly: polluted water ice-lollies
Read moreYou might call them ‘popsicles’. I call them ‘ice lollies’. Either way, these ones could kill you. Made with dangerously polluted water by students in Taiwan, this series of 100 lollies are designed to demonstrate the pollution found at common water sources...
Some fathers exaggerate. Less will do.
Read moreSubtly funny is this PSA made for the Danish Health Authority. It is the latest addition for the Get Moving campaign made by agency Move Copenhagen. The main character in this video is a determined father preparing himself physically and mentally for...
A terrorist faces his victims in this Kuwaiti PSA for #Ramadan
Read more“Where’s the Muslim outrage” about acts of terror, you sometimes hear westerners parrot. Well, what if the proper reaction wasn’t outrage, but love? This ad, funded by mobile company Zain, is pretty interesting. A bomb-maker practices his hateful craft,...
How can you make #SexEd more effective? Teach it as math!
Read moreHere’s an interesting campaign, by McCann Lima for Save the Children Peru. With the participation of schools, teachers, and parents’ groups, the campaign “hacked” the standard word-problems used in math class, by making them all about the challenges of being a...
