We have 10 blogposts with Book Reviews.
Have you written a book related to social advertising or marketing to review? Let us know.
Observing the world by Zoran Popovic
Read moreThis is a new ( but so old and forgotten) concept of visual communication, which has this A-ha moment because it is known to everyone but has remained undefined in Art as an expression of perception. This is, at this time of technology...
1
Book Review: Born to Walk
Read moreBorn to Walk: The Transformative Power of a Pedestrian Act Dan Rubinstein ECW Press (Canada) 2015 I didn’t just read this book. I lived it. A couple of months ago, I was offered a “walking copy” of the book...
Book Review: HUMANS 3.0, by Peter Nowak
Read moreHUMANS 3.0 The Upgrading of The Species Peter Nowak Goose Lane, 2015 It may seem out-of-place to review a book about technoculture on a “non-profit advertising and marketing for social causes blog.” But as a career social marketer, popular social science books form...
Book review: Hidden Persuasion
Read more33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first...
Another review for Noah Scalin and Michelle Taute’s Design Activist’s Handbook
Read moreA while back, Noah asked if anyone from Osocio would review The Design Activist’s Handbook. Both Marc and I wrote a review, and Marc posted his first. That explains why there are two reviews of the book on Osocio....
Book review: Design Activists Handbook
Read moreI started my working career in a printing house. It was in the late seventies, early eighties during the turbulent times in Amsterdam. The glory days of the squatting and anti-nuclear movement. It was a logical choice to start...
A review of “Goodvertising”
Read moreA review of ‘Goodvertising’, a new book about ‘good’ advertising compiled by Thomas Kolster and published by Thames & Hudson. It’s a good book –a bit like Osocio, printed out. Goodvertising is a heavy book. It’s a thorough look...
Book Review: How Advertising Will Heal Your Business and the World
Read moreAuthor: Mark Woerde Published May 2011 Publishing on Demand Amsterdam, Netherlands Free copy paperless copy at Letsheal.org I became interested in Corporate Social Responsibility (CSR) a few years ago and was further intrigued after I attended “Conscience Capitalism” conference...
Book Review: Marketing in The Round
Read moreCross-posted at Change Marketing Marketing in The Round By Gini Dietrich, Geoff Livingston Published Apr 23, 2012 by Que. Part of the Que Biz-Tech series. If the marketing leader in your life still doesn’t “get” that advertising, PR, digital...
Book Review: Do Good Design
Read moreFor the last six years I’ve taught a class on socially conscious design at Virginia Commonwealth University called Design Rebels. I created the class after teaching general design classes and seeing that no one was talking about the issues...
