We have 51 blogposts in the field of Consumerism. Campaigns and actions about consumerist critique on ever-growing purchasing and consumption of material possessions.
“Switch sides” — a message to advertising creatives
Read moreMy own GOOD Agency has been an unfashionable part of London for years — except that we’ve recently been joined by many of the UK’s biggest and most famous ad agencies. From Ogilvy to AMV, from Cheil to JWT they’ve...
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#BellLetsTalk Day: Dialogue, Brands, and Microdonations
Read moreIt’s Bell Let’s Talk Day in Canada, which means that telecommunications giat Bell Canada is promising a 5¢ donation for every text message or long-distance phone call sent on their network, or Tweet with the hashtag #BellLetsTalk, or share of...
The story about too much stuff
Read moreRemember Annie Leonard telling the Story of Stuff in 2007? For those who can’t remember: it was the famous movie about the materials economy, the fact-filled look at the underside of our production and consumption patterns. A story about the connections between...
New PETA PSA with Sia is seriously weird
Read moreThe scene opens with an animal fashion show. Sia sings “Free the Animal.” The animation is odd and intriguing. But what’s that pink leather they’re sporting? PSA was created as a pro bono project by Ogilvy & Mather Beijing for PETA Asia. Australian singer/songwriter...
The seller is honest about this phone. Would you buy it?
Read moreSome social experiments really miss the point. Others are a direct hit. Like this experiment from Oslo in Norway. Passers-by are approached by sellers with an honest story about a smartphone. The phone is incredible cheap. But it is...
Barbie. New direction. New product?
Read moreThis relaunch ad from Barbie is amazing. It absolutely rides the wave of female empowerment that “Like a Girl” kicked off last year. The idea, tone, casting, and execution are pitch-perfect. (And with sales down 14% in 2014 alone,...
Book Review: HUMANS 3.0, by Peter Nowak
Read moreHUMANS 3.0 The Upgrading of The Species Peter Nowak Goose Lane, 2015 It may seem out-of-place to review a book about technoculture on a “non-profit advertising and marketing for social causes blog.” But as a career social marketer, popular social science books form...
Turn the world upside down: Sponsor a Wealthy Child
Read moreSponsor a Wealthy Child (SaWC) is an online game that turns the world of Humanitarian aid upside down. Families from the Developing World come to the rescue of Western children ravaged by relational poverty. It is about these questions: Who really...
Creepy new anti-smoking ad isn’t helping
Read moreIf there’s one thing that constantly bugs me in social marketing, it’s false equivalence. That is when a PSA campaign compares its issue to another, more shocking, issue to benefit from both borrowed interest and surprise. The latest example...
Intervention in Brazil encourages people to share a table
Read moreMesa Livre, Free Table, is a nice intervention conceived by two young advertising guys from Porto Alegre in Brazil. Ramon Ballverdú and Caio Turbiani came up with this idea during lunchtime where they saw that many chairs were unoccupied. While there was a line of...
