The best of non-profit advertising and marketing for social causes

Corporate Social Responsibility

We have 176 blogposts in the field of Corporate Social Responsibility. It is also called CSR, corporate citizenship or sustainable responsible business.

  • Change the picture, change the world

    By on 5 April 2019

    It’s one thing for Dove to change its own advertising to represent women better. But they’re just one advertiser in a sea of fakery, impossibility and stereotypes. Now they’ve partnered with Getty, the famous stock library, to introduce a...

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  • We are not an Island

    By on 4 January 2019

    A regional campaign from a worldwide bank based on an island that’s poised to cut itself off from Europe. I don’t know what to make of these ads, but they are a brave move when the world is putting...

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  • Undeleted

    By on 25 November 2018

    Love this new film Undeleted from make-up brand Rimmel. There seem to be two schools of thought about brands right now. Either, they have no right to talk about issues they’ve helped to cause. Or, they have a responsibility...

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  • Why is there a Rang-tan in my bedroom?

    By on 15 August 2018

    Love this new film from Greenpeace UK. Sweet and moving and powerful and true. Agency: Mother Read more here  

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  • The world’s newest country – an island made of trash?

    By on 14 September 2017

    There’s a mass of plastic waste floating in the Pacific that’s the size of France. To call attention to it, social brand LADBible has teamed up with some creatives,  TV presenter Ross Kemp and, erm, Al Gore to have it...

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  • A terrorist faces his victims in this Kuwaiti PSA for #Ramadan

    By on 30 May 2017

    “Where’s the Muslim outrage” about acts of terror, you sometimes hear westerners parrot. Well, what if the proper reaction wasn’t outrage, but love? This ad, funded by mobile company Zain, is pretty interesting. A bomb-maker practices his hateful craft,...

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  • TV2 Danmark finds a clever way to get people out of their boxes #AllThatWeShare

    By on 26 April 2017

    I watch a lot of PSAs (and make quite a few myself), and I have to say that this one cut through my crusty old cynical social marketer carapace. It’s long, but it’s a good long watch: Here’s the thing:...

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  • Mother London exposes a massive breast for UK Mothers Day #FreeTheFeed

    By on 27 March 2017

    There it is, lurking like Rover from The Prisoner: A massive inflatable human breast, complete with 3-D areola. For once, though, this novelty boob wasn’t a “look at me!” stunt for breast cancer charities. This one was all about...

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  • A different kind of bath bomb

    By on 12 March 2017

    You’ve got to love LUSH. A major UK retailer of soaps and bath stuff and gooey things that smell nice, they’re a presence on every major high street and train station. And they also put their conscience right up...

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  • Porn site would rather you get your sex ed elsewhere

    By on 3 March 2017

    The Salt Lake Tribune reports that when the State Legislature of Utah, USA, voted against adopting a comprehensive sex education program (to replace their abstinence-only curriculum) porn site xHamster decided to step in. On the week of February 6, xHamster began redirecting web traffic...

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