The best of non-profit advertising and marketing for social causes

Corporate Social Responsibility

We have 172 blogposts in the field of Corporate Social Responsibility. It is also called CSR, corporate citizenship or sustainable responsible business.

  • Piccadilly Circus signs come to life and go green

    By on 4 July 2009

    Thurday evening the latest part from the Prince’s Rainforest Project campaign went live in London at Piccadilly Circus. The key image of the campaign is Kermit the Frog. The McDonald’s sign gives members of the public the chance to...

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  • Greenwash your packaging

    By on 20 June 2009

    Sales slow? Bad public image? This poster from Lunchbreath tells you what to do. This must the golden tip. According to this poll on Treehugger 67% of you vote that companies using “sustainable” in their marketing are not to...

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  • Humanitarian message to CEOs

    By on 7 June 2009

    We’re in the middle of the advertising award season and the High Mass at Cannes is nearby, the Cannes Lions. The people from humanitarianlion.com wants a new award, the Humanitarian Lion, an award for social advertising in any form....

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  • PerFiducia / Have Faith

    By on 14 May 2009

    In this overheated media 2.0 age full of oneliners and 30 sec messsages it is relief to discover three movie pearls from Italy. “PerFiducia” (Have Faith) a initiative from bank Intesa Sanpaolo, intent to recount the positive and vital...

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  • The less we spend on advertising, the more people we can reach

    By on 13 May 2009

    Local businesses in Portland, Maine USA, helped the Salvation Army Northern New England Division launch an ad campaign that cost absolutely nothing. A big expensive campaign could have gotten their name out there. But at what cost? Local ad...

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  • Billion Bag Challenge

    By on 7 May 2009

    Three Texas women entrepreneurs at BlueAvocado(R) invite one million women to join them this Mother’s Day in eliminating one billion plastic bags from their carbon diet. Through the “billion bag challenge” campaign, the three Texas Women are raising awareness...

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  • eFTe: people, thinking, acting and everyday consumer choices

    By on 17 April 2009

    Video above: “Save energy for the future / Oszczędzaj energię na przyszłość” Six gorgeous videos from Poland from eFTe, each one about a different issue, all related to ethical consumption. They were created by young Polish artists on eFTe...

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  • You don’t have to be a celebrity to make a difference

    By on 4 April 2009

    More work from the Tap Project, Las Vegas this time. “You don’t have to be a celebrity to make a difference.” And guess what? You don’t have to be a transvestite to make a difference. Update: I found another...

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  • Tap Project DC: Turn a Glass of Water into Something Beautiful

    By on 30 March 2009

    Prior to and during World Water Week, GMMB, a DC-based firm, ran a campaign for Tap DC, the Washington iteration of the Tap Project. The concept for the campaign was “Turn a Glass of Water into Something Beautiful,” and...

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  • The Tap Project: Denver

    By on 30 March 2009

    Nearly 900 million people around the world have little or no access to safe drinking water. Tap sets out to fix that problem. The Tap Project is based on a simple concept: during World Water Week (March 22-28) restaurants...

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