The best of non-profit advertising and marketing for social causes

Corporate Social Responsibility

We have 176 blogposts in the field of Corporate Social Responsibility. It is also called CSR, corporate citizenship or sustainable responsible business.

  • Glow in the Dark Guerrilla for Road Safety in Brazil

    By on 16 August 2015

    This Guerrilla project was done for Renault in Brazil. The idea was to help drivers protect their tires in a country where the roads contain a lot of damages. It was done in a very simple and useful way with fluorescent paint which has...

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  • Chinese Dairy Producer Stand Up for the Pregnant

    By on 5 August 2015

    Great illustrations made by Shiyang He for the Chinese dairy producer Yili. The association of milk and pregnancy is evident and the Chinese creative director makes the link even stronger with a social responsible twist. The mother with the baby in the belly...

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  • Anyone can join Amsterdam Gay Pride in a live full 360° view

    By on 31 July 2015

    While participating in a Gay Pride at most parts of the world is a dangerous thing to do, the Amsterdam Canal Parade is embraced by many Dutch brands. What started as a march about sexual diversity has become a major commercial...

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  • #TINYROADSIGN is the cutest animal welfare campaign of the summer

    By on 30 July 2015

    #TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania. But they decided to use their creative powers for good by raising awareness of urban wildlife that may be crossing city streets. Hedgehogs are a particularly sad victim of...

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  • Mr. W – Power of Wind

    By on 27 June 2015

    This brilliant commercial is a classic today. Mr. W is a legend. Today, eight years after, we still have the problem to explain some new things, new ideas .. Ideas may come like raindrops, they are refreshing but it is...

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  • Will these “edgy” coaster ads just re-brutalize women? (TW: #VAW)

    By on 14 May 2015

    People are talking about this new campaign by Ogilvy & Mather, Tokyo, for the Yaocho bar chain in Japan. But there’s another conversation we need to have about campaigns that address violence. It has become common practice to shock viewers with...

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  • Transit anti-harassment campaign focuses on bystander intervention

    By on 6 May 2015

    Note: This is my own work, so I’m sharing it here simply as an example of a social marketing strategy. Feel free to critique it in the comments. (Reposted in edited form from our agency blog, Change Marketing.) Three years...

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  • PornHub does another cancer “PSA”

    By on 20 April 2015

    In 2012, online sex video aggregator PornHub they promised to donate to breast cancer research every time one of their “boob videos” was viewed. Competitor Brazzers did a high-profile safer sex campaign in 2010. Also in 2010, British charity...

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  • Cookie company brings back the oldest social network

    By on 17 April 2015

    Brazilian cookie company Biscoitos Zezé brings back the oldest social network: the neighborhood. They placed chairs as a surprise and let the camera run. It’s not spectacular, it’s simple, all that is needed are a few chairs on the sidewalk for bringing people together....

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  • Intervention in Brazil encourages people to share a table

    By on 19 January 2015

    Mesa Livre, Free Table, is a nice intervention conceived by two young advertising guys from Porto Alegre in Brazil. Ramon Ballverdú and Caio Turbiani came up with this idea during lunchtime where they saw that many chairs were unoccupied. While there was a line of...

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