A Systems Story in a new and accessible way
Read moreThis seems off topic, it isn’t about a cause, person or organisation. It is about System Thinking, a concept for understanding and solving complex world problems, from climate change, to public health care, and beyond. Therefore it is very...
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An annual report difficult to read because of a handicap
Read moreMost annual reports are difficult to read. Canadian agency WAX Partnership used that idea to give the annual from the Calgary Society for Persons with Disabilities (CSPD) an additional function. The brief of CSPD was to create a provocative...
New: the Homelessfonts
Read moreThis is quite brilliant idea based on the handwritten cardboards no one reads. The Spanish Arrels foundation, in partnership with the advertising agency The Cyranos McCann, presents Homelessfonts.org, the first website to let you buy fonts created by homeless...
Fashion Revolution Day: Who Made Your Clothes? #insideout
Read moreOn April 24th last year, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. On it’s first anniversary of the Rana Plaza disaster, a group of designers start remembering the victims and raising awareness...
Follow your heart. Also in advertising.
Read moreIn social advertising, as here on Osocio, we are familiar with emotions. Because it is not about physical things but real people’s problems. Advertising to overcome problems. It is often about pain and sorrow. But almost always with a...
Parkinson’s. A horror story?
Read moreAn intriguing new campaign for Parkinson’s UK. 20 image makers (illustrators, designers), were briefed to produce posters illustrating different facets of the disease. The posters are unbranded, designed to straddle the line between art (OK, ‘content’) and advertising. Some...
The right to childhood should be untouchable, but is still a taboo
Read moreThere are still taboos. What recently was again the case with the project of the Cuban artist Erik Ravelo. Ravelo is known for his his work at Fabrica and as the man behind the United Colors of Benetton’s UnHate...
Native Americans ask for rebranding NFL Redskins
Read moreThis campaign from Oneida Indian Nation is about the use of the name and the mascot of the NFL team Redskins. The name of Washington’s NFL team has become a prominent civil rights issue. Members of Congress from both...
Book review: Hidden Persuasion
Read more33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first...
A free typeface for climate loonies
Read moreNice work from Matthew Anderson: Klima, a free typeface for the climate movement. Matthew: “Professional type designers deserve to be paid for their work, but most people working to stop climate change are volunteers — they’re never going to...
