The best of non-profit advertising and marketing for social causes

Gender Issues

We have 169 blogposts about Gender Related Issues.
Related Pinterest board: Gender Issues & LGBTQ-rights.

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  • Anne goes rogue for abortion rights in PEI #iamkarats

    By on 30 January 2016

    Anne of Green Gables, the fictional character first published by Lucy Maud Montgomery in 1908, has become an icon of Canadian children’s literature and a major tourist draw for the province of Prince Edward Island (PEI). In the books, Anne...

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  • Breastfeeding advocacy: The new way to objectify boobs

    By on 29 January 2016

    (The campaign “in situ” photos, appearing at the bottom of this post, show bare female nipples just in case your workplace is sensitive about that kind of thing.) Here at Osocio, we have blogged repeatedly about the attempts by advertisers...

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  • #SexFactsOmaha fights teen sex myths

    By on 26 January 2016

    This campaign, by all-volunteer agency Serve Marketing for Women’s Fund of Omaha, is pretty good in terms of production. But do teens really believe any of these things? This gives me serious doubts about sex education in Omaha. The campaign includes TV spots,...

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  • #ItsNeverOkay makes harassment brutally frank

    By on 26 November 2015

    **Trigger Warning: Sexual Harassment, Bullying, Implied Rape** In March, I wrote about the Government of Ontario’s great new anti-sexual-assault campaign, #WhoWillYouHelp. Now, they’re addressing some more subtle forms of harassment, both sexual and bullying, by having the offenders speak plainly...

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  • Sexual abuse should not be a normal part of growing up

    By on 17 November 2015

    I’m of two minds about this new campaign for The Children’s Society (UK) by VCCPme: The storyline is chilling, and deeply affecting. Especially when we see the family’s ignorance of what the young woman is going through. At the same time,...

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  • Undressing Disability: Speaking up for sexual needs

    By on 12 November 2015

    Much of the social discourse about advertising involves the inappropriate sexualization of people in ads, especially women. But what if a group of people actually asks you to sexualize them? That’s the message behind Undressing Disability, a new campaign...

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  • Barbie. New direction. New product?

    By on 2 November 2015

    This relaunch ad from Barbie is amazing. It absolutely rides the wave of female empowerment that “Like a Girl” kicked off last year. The idea, tone, casting, and execution are pitch-perfect. (And with sales down 14% in 2014 alone,...

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  • What makes a man desirable?

    By on 16 October 2015

    This 2-minute animated film is made for Breakthrough India, a project what, as they say on their website “working to make violence and discrimination against women and girls unacceptable”. A main part in their work is education about gender roles....

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  • Another beauty vlogger?

    By on 23 September 2015

    This, from Indian not-for-profit Make Love Not Scars, is a beauty video with a difference – a powerful campaigning tool that points out that it’s just as easy to buy lipstick to make yourself prettier, as it is to...

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  • Obscene to some. Beautiful to us.

    By on 7 September 2015

    This spot is from Queer Lisboa, the Portuguese Film Festival dedicated exclusively to screening gay, lesbian, bisexual, transgender, and transsexual themed films, a genre known as Queer Cinema. The spot is a surprise every year. Controversial and still fun. This...

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