The best of non-profit advertising and marketing for social causes

Media

We have 141 blogposts about media related communication and remarkable use of media by non-profit organisations.

  • Change the picture, change the world

    By on 5 April 2019

    It’s one thing for Dove to change its own advertising to represent women better. But they’re just one advertiser in a sea of fakery, impossibility and stereotypes. Now they’ve partnered with Getty, the famous stock library, to introduce a...

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  • Google Chrome plug-in makes every corrupt politician visible

    By on 31 July 2017

    It takes just three mouse clicks to install a Google Chrome plug-in. Easy and useful to add additional functionality to this browser. The Brazilian consumer watchdog Reclame Aqui recently came up with an activist version, the so-called ‘Colour of Corruption’....

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  • TV2 Danmark finds a clever way to get people out of their boxes #AllThatWeShare

    By on 26 April 2017

    I watch a lot of PSAs (and make quite a few myself), and I have to say that this one cut through my crusty old cynical social marketer carapace. It’s long, but it’s a good long watch: Here’s the thing:...

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  • Suicide attempt survivors answer questions you’d never ask in person

    By on 22 April 2017

    Tonight on #YouCantAskThat, brave suicide attempt survivors speak frankly about their struggles, hoping to change how we talk about suicide. pic.twitter.com/YjuqA6X2Tx — ABC TV Australia (@ABCTV) April 19, 2017 Actually, this is not a psa but an advertisement for...

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  • The Celebrity “Talking Heads” Video Goes Meta

    By on 22 September 2016

    The Save The Day political action committee (PAC), a non-candidate-affiliated political group in the United States, has recruited director Joss Whedon and a “shit-ton of famous people” to encourage left-leaning Americans to register to vote to defeat Republican presidential nominee Donald...

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  • Richard Branson Vs. capital punishment: #DeathPenaltyFail

    By on 25 August 2016

    Baby-boomer’s-baby-boomer and entrepreneur Richard Branson has backed a global campaign against capital punishment: #DeathPenaltyFail. #DeathPenaltyFail https://t.co/RvDPkSYKHs pic.twitter.com/8VxVHgjADV — Richard Branson (@richardbranson) August 25, 2016 Using his massive media empire, Branson has focussed his sights especially on the United States as...

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  • Selling Brotherhood: The DNA Journey

    By on 15 June 2016

    Muslim, Gay, Terrorist, Christian, Black, Brown, Refugee, Foreigner… the walls that divide us have many names. Each name comes with a perceived value and worth. After the recent tragedy #Orlandoshooting in Florida, I wonder if we have gotten closer to...

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  • Where are all the #LGBTSuperheroes?

    By on 1 June 2016

    The mainstreaming of LGBT people is becoming less and less controversial these days in western democracies. (Although we all have a whole lot more wok to do with the “T”) And as art imitates life, the entertainment industry is...

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  • The nights in Phnom Penh are full journalists and road fatalities

    By on 18 April 2016

    This is one of the most fascinating documentaries from this year. It’s is shot in Phnom Penh, Cambodia’s busy capital. Death and traffic is the central theme. The people of Hunger TV followed some freelance calamity journalists who mostly work at night to pick the...

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  • Furry celebrities promote shelter pets #StartAStoryAdopt

    By on 29 January 2016

    This is a cute campaign for Shelter Pet Project by the Ad Council and J. Walter Thompson Worldwide. In the PSA, animal “cewebrities” such as Keyboard Cat, HamiltonPug and ToastMeetsWorld out themselves as shelter pets saved from an uncertain future.  (Toast, for...

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