The best of non-profit advertising and marketing for social causes

Road Safety

We have 210 blogposts about Road Safety.
Related Pinterest boards: Road Safety, Cycling, Infographics.

  • Unfortunately, you’ve only one head

    By on 7 May 2008

    The used visual in this ad is Ravana, the character with ten heads, is very popular, well known and immortal character in India. It comes from the Hindu mythology epic ‘The Ramayana’. Ten heads of Ravana made him immortal....

    Read more
    0
    Osocio
  • Optical Illusions

    By on 7 April 2008

    Part of a new road safety campaign by the Mayor of London and London Transport which focuses on the problem of motorists misjudging the speed of motorbikes.   Advertiser: Transport of London Agency: M&C Saatchi London

    Read more
    0
    Osocio
  • Crash at a mate’s place

    By on 17 March 2008

    Marketforce takes an interesting approach at road safety ads for the Western Australian Office of Road Safety “Crash at a mate’s place. Don’t drink and drive.” Great idea, lovely images and the copy on those signs had to have...

    Read more
    0
    Osocio
  • Look out for cyclist

    By on 12 March 2008

    The aim of this Cycle safety campaign from Transport for London is to reduce the number of cyclists that are hurt on London’s roads. The phenomenon which is known as “change blindness” is used in this video – only...

    Read more
    0
    Osocio
  • Optical illusions on the road

    By on 7 March 2008

    Transport for London asks us to give motorcyclists a second thought. Our brain has a hard time judging the speed of smaller objects. By using optical illusions they try to create awareness of this fact and its consequences for...

    Read more
    0
    Osocio
  • Arrive alive: who’s driving

    By on 27 February 2008

    Ambient from Johannesburg, South Africa for the road safety organisation Arrive Alive. Drunk driving contributes to 46% of all deaths and injuries on South African roads, mainly involving drivers between the ages of 18 and 30. With a modest...

    Read more
    0
    Osocio
  • NSW Police Department

    By on 9 January 2008

    DDB Sydney and the NSW Police Department have released a print campaign to raise awareness of the fact that the number of teenagers dying as a result of listening to ipods while crossing the road is beginning to reach...

    Read more
    0
    Osocio
  • I’m a asshole and I park wherever I please

    By on 15 December 2007

    This adhesive is from the Greek activist group Streetpanthers. They are a group of friends who can’t stand the terrible situation for pedestrians in their country anymore. The text on the adhesives: ίμαι γάιδαρος, παρκάρω όπου γουστάρω / I’m...

    Read more
    0
    Osocio
  • I’m fine to drive

    By on 8 December 2007

    These confrontating adhesives where placed on walls and floors in public bathrooms at local bars. The South African road safety organisation Arrive Alive visualize people’s behaviour after drinking too much. “Just need to get out of my sytem”, “I’ve...

    Read more
    0
    Osocio
  • Don’t let the road claim you

    By on 3 November 2007

    Marketforce, Perth turned the luggage belt at the domestic airport into a moving road by adding white lines along the center for a road safety message. Every fourth line was made up of the words ‘Don’t let the road...

    Read more
    0
    Osocio