The best of non-profit advertising and marketing for social causes

Road Safety

We have 210 blogposts about Road Safety.
Related Pinterest boards: Road Safety, Cycling, Infographics.

  • Help will always come from above

    By on 29 June 2007

    Bronze at the Cannes Lions 2007 in the category Film. Ad from Ornge. Ornge, a non-profit organization, was appointed in July 2005 by the province of Ontario Ministry of Health to co-ordinate all aspects of Ontario’s air ambulance system...

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  • The day you went to work

    By on 23 June 2007

    Gold at the Cannes Lions in the category Film. Video from Transport for London about motorcycle safety. A man gets up and goes to work, but doesn’t look where he is going. Advertiser: Transport for London Agency: M&C Saatchi,...

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  • London by bike

    By on 8 June 2007

    I did it once, London by bike. It was terrible. Too much traffic jams, too much smog. But if more London citizins would take their bike instead of their car it would be much more fun. That’s what this...

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  • It was unexpected

    By on 11 May 2007

    “Speed is the biggest contributing factor to road deaths in Ireland .” Excessive speed was a factor in almost 30% of road fatalities in the Republic of Ireland between 1996 and 2004 and a factor in 24% of road...

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  • 25% of car accident victims are pedestrians

    By on 9 May 2007

    It is not a new idea using zebra crossings as campaign material for road safety awareness but this one from Portugal is really confrontating. To remember the fact that a great number of car accident victims aren’t always inside...

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  • Belt up

    By on 28 March 2007

    This outdoor installation is/was seen in Manukau City, Auckland, New Zealand. Message is clear: The back seat’s no safer. Belt up. Agency/organisation unknown (via) Thanks Steeph

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  • Bloody coasters

    By on 25 March 2007

    These coasters, made for Mumbai Traffic Police (India), were printed using a special invisible red ink, which spreads only when moistened. They were placed at tables and bar counters in Mumbai’s prominent bars and watering holes. When a customer...

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  • There are better things to hug

    By on 30 January 2007

    Guerilla ad from Vida Urgente, a drunk driving prevention organisation from Brazil. Copy: “There are better things to hit hug in the evening. Don´t drink and drive”. (via) Advertiser: Vida Urgente Agency: Novacentro

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  • Spare parts

    By on 16 January 2007

    What better finish to a festive evening than an offer to purchase the wreck of your car? The cheery seasonal message was delivered to young people in Dubai over the Christmas and New Year period. On leaving popular nightspots...

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  • You can’t calculate your alcohol limit

    By on 25 December 2006

    This tv-spot from the British Think! is part of the 2006 Christmas drink drive campaign. The campaign will use a variety of communication activities to persuade young male drivers (17-29 years) of the risks and consequences of drink driving...

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