The best of non-profit advertising and marketing for social causes

Road Safety

We have 210 blogposts about Road Safety.
Related Pinterest boards: Road Safety, Cycling, Infographics.

  • Road safety stunt is attention-getting, but does it help? #Publooshocker

    By on 6 June 2013

    Ah, shock tactics. They certainly are good PR for the agency, as well as for the brand advertised. But do they do more than get attention? A longtime friend of Osocio, Neil Hopkins, sent us this video via Twitter,...

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    Osocio
  • The leading cause of death among people under 35 is not a disease

    By on 24 May 2013

    Nice artwork but maybe too complicated for bringing the message without reading the copy. The three ads are from the Argentinian Conduciendo a Conciencia, the organisation from relatives of road victims in Santa Fé. “The leading cause of death...

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    Osocio
  • PSA installation literally stops youth from driving drunk

    By on 23 May 2013

    Now here’s a publicity stunt that gets attention: The very first parking barrier that doesn’t work with a ticket or chip, but with an alcohol test. You actually have to blow safe for it to open. If you drank...

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    Osocio
  • Super simple texting PSAs drive the point home

    By on 15 May 2013

    The premise of this 25-second PSA is so visually simple, it could have been a print ad. But the storytelling capability of video is put to good use building anticipation: There’s another one as well (same idea, so I’ll...

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    Osocio
  • The First Global Pedestrian Safety Campaign: Make Walking Safe #roadsafety #walksafe

    By on 6 May 2013

    This is the first global campaign about pedestrian safety. Launched today because it is the beginning of the UN Global Road Safety Week (6-12 May). It is made by Fabrica, the Benetton Group communications research centre. It was commissioned...

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    Osocio
  • No text is worth the risk

    By on 1 May 2013

    Is it the time of the year? This is the third ‘don’t text while driving’ campaign within a week. And a completely different approach to the “text and walk” or “morgue photos”. This campaign is from Brazil. Made for...

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    Osocio
  • “Seeing Eye People” help NYC pedestrians text while walking

    By on 30 April 2013

    We’ve recently seen a lot of social marketing campaigns reminding people of the dangers of texting while driving. Osocio has covered everything from creepy icons, to comical history lessons, to morgue photos to … Killer crotches! As popular as...

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    Osocio
  • The power of photography: Don’t Text And Die

    By on 27 April 2013

    This new campaign from OVK (de vereniging van Ouders van Verongelukte Kinderen / Parents of Road Victims) isn’t very exuberant and modern. The power is all done with great photography. The kind of images you pick unconsciously while on...

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    Osocio
  • #homesafely

    By on 2 March 2013

    This is at least 2 months old, but the video case released this week does a better job explaining the road safety campaign than a blog post. At Homesafely, people from Victoria, Australia, could send personalised ‘get home safely’...

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    Osocio
  • Killer crotches on Alberta roads!

    By on 24 February 2013

    “Our goal is to get their attention, and to ultimately save lives, and the way to do that was to come up with a campaign that spoke to them and generated conversation,” Alberta Transportation’s Donna Babchishin told the CBC...

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    Osocio