The best of non-profit advertising and marketing for social causes

Road Safety

We have 210 blogposts about Road Safety.
Related Pinterest boards: Road Safety, Cycling, Infographics.

  • Brain on Board — a different way to look at safer driving

    By on 31 January 2013

    This is my own work (and that of my colleagues at Acart Communications) so I’m not reviewing it here so much as sharing. Traffic Injury Research Foundation (TIRF), Toyota Foundation and Acart partnered to launch a safer driving initiative...

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    Osocio
  • A well-done scary ad about running over children

    By on 11 January 2013

    I’m no fan of shock tactics, but this one does it right. The shock is not shown in violence, but with quiet and subtlety. The innocent image of a child playing, combined with the chilling implication of the chalk...

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    Osocio
  • Data visualization with empty chairs: A place to remember

    By on 2 January 2013

    Click to enlarge. This is data visualization with empty chairs. It was the Christmas Holiday campaign from TAC Road Safety, the Transport Accident Commission in Victoria region in Australia. A 65m long table complete with 257 empty chairs sits...

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  • The po-po want you to “lock it or lose it”!

    By on 4 December 2012

    Around the holidays, shoppers are particularly vulnerable to parking lot thefts. Everyone has heard a story about a friend or family member who accidently left an unlocked car in a mall parking lot and returned to find their electronics...

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  • They do say advertising is all about “optics”…

    By on 16 November 2012

    The ad speaks for itself. It makes my head hurt a bit, but it I love when good old-fashioned print can be “interactive.” Another innovative MAC/Clemenger BBDO campaign was recently featured on Osocio: Amazing car crash sculpture made with...

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  • How many dumb ways to die?

    By on 16 November 2012

    Death has a funny side: no doubt about it. Especially when it is superbly animated like this case. Also the website of the campaign is cool. But let’s make the unpleasant (but necessary) questions: is this campaign going to...

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  • Amazing car crash sculpture made with 17 painted bodies

    By on 12 November 2012

    This is the newest campaign from MAC, the Motor Accident Commission South Australia. It is an amazing body paint project done by artist Emma Hack from Adelaide. Emma Hack is known for the video clip Somebody That I Used...

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    Osocio
  • New driving tests – Case Study

    By on 13 October 2012

    I’ll tell you right away I have no driving license and I have no intention to make one. Especially not after I moved back to Serbia and I’ve seen how NOT to drive the car! Here is “New driving...

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  • Texting through the years

    By on 11 October 2012

    Good video from a campaign from SAAQ (Société de l’assurance automobile du Québec). Almost entirely visual. As the Denver Egotist headlined: “You don’t need to know French to get this PSA”. The ad illustrates how quickly an accident can...

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  • We didn’t use to write messages while driving…

    By on 1 October 2012

    Acart’s francophone Copywriter, Vincent, keeps me updated on the latest campaigns from my neighbours in that nation-within-a-nation across the Ottawa River. This one, for the Société de l-assurance automobile du Quebec (SAAQ), uses gentle humour to lampoon the ridiculousness...

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