The best of non-profit advertising and marketing for social causes

Road Safety

We have 210 blogposts about Road Safety.
Related Pinterest boards: Road Safety, Cycling, Infographics.

  • Bike Like a New Yorker

    By on 9 September 2012

    This might be the best print/outdoor campaign of the year. And I don’t say this because I’m a Bike Hugger myself. Agency Mother New York did a excellent job with this campaign for BikeNYC, the portal for all things...

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  • Mirror mirror on the wall, who’s the drunkest of them all?

    By on 1 September 2012

    On Dia do Motorista (Driver’s Day, July 25), insurance company Allianz warned cafe visitors about the risks of drinking and driving. They did it with a special mirror in a bar in Brazil. The delayed reflection in the mirror...

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  • Seat belts extend lives

    By on 26 August 2012

    A nice, simple idea for promoting seat belt use among youth in Quebec, Canada, from Lg2. What I like best about it is the way it gives a positive message that is unique to the “product” benefit. I even...

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  • Macabre-icons try to scare youth out of texting and driving

    By on 23 August 2012

    Once again, a public safety campaign tries to scare people out of a dangerous behaviour. And once again, it probably won’t succeed. Brake is a victim-centric road safety charity in the UK. They make the same mistake similar social...

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  • Hold before crash, not only slow down! – Halt bevor’s knallt, bremsen Sie nicht nur ab!

    By on 21 August 2012

    Each year over 300 children in Switzerland have accidents on the way to the school, on a school day so more than one child. Even though the number of accidents decreases continuously, the TCS (Touring Club Schweiz – Touring...

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  • Nice people always Share the Road

    By on 20 July 2012

    Share the Road is a joint awareness campaign produced by Share the Road Cycling Coalition, CAA, and the Ontario Ministry of Transportation, featuring creative work from Toronto ad agency Top Drawer. Television, radio, print and digital advertisements will run...

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  • A crash course in makeup application (while driving)

    By on 30 June 2012

    The Daily Mail featured this online distracted driving PSA by Nikkie, a 17-year-old Dutch make-up artist who has been creating YouTube tutorials since she was 14. Recently, she partnered with Volkswagen to create a...

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  • Falling Hoarding: Seat Belts Save

    By on 10 June 2012

    Simple and effective outdoor campaign from the Mumbai Traffic Police made by Draftfcb+Ulka. In Mumbai, very few motorists care to strap on their seat belts. Instead of merely talking about the benefits of wearing a seat belt they chose...

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  • Karaoke Breathalyzer

    By on 7 June 2012

    Nice stunt in Brazil by Ogilvy. They made the “Karaoke Breathalyzer” and used it in Bar Aurora & Boteco Ferraz. To increase awareness about drunk driving, they created the world’s first microphone breathalyzer and invited people to sing karaoke....

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  • DoucheParking: Shame and Blame with an App

    By on 20 May 2012

    Nice idea from Russia. But also with some debatable issues. The Village, a Russian online magazine, launched an mobile app aimed to battle parking jerks. Because that is a big problem in Moscow. The app is based on well...

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