The best of non-profit advertising and marketing for social causes

Road Safety

We have 210 blogposts about Road Safety.
Related Pinterest boards: Road Safety, Cycling, Infographics.

  • Violence in traffic starts with words, even with a hashtag

    By on 13 May 2012

    Two nice ads from the Municipality of Parnamirim. Parnamirim is a city in Rio Grande do Norte, Brazil. I love the signs used for gross terms. “Violence in traffic starts with words.” Advertiser: Municipality of Parnamirim Agency: RAF Communicação,...

    Read more
    0
    Osocio
  • Would you fail the texting and driving test?

    By on 7 May 2012

    Here’s an interesting approach to raising awareness about the distraction hazard of texting and driving: oblige young drivers to do it. This “candid camera” approach captures young Belgian driving students being told by their instructor that new regulations require...

    Read more
    0
    Osocio
  • The multi-tasking dentist campaigns for road safety

    By on 25 April 2012

    Not the typical road safety PSA to watch over and over again. But lucky enough I’m not the target audience. This gruesome video is made for teen drivers. The audience that is used to this kind of imagery. Director...

    Read more
    0
    Osocio
  • Can you change parents’ behaviour by mocking it?

    By on 25 April 2012

    My guess would be “sometimes”. This ad, by the not-for-profit Ad Council, seems to appeal to a certain demographic of parent: upper-middle-class, suburban, educated and fretful. The good thing is, these parents tend to have a sense of humour...

    Read more
    0
    Osocio
  • One Letter Is All It Takes

    By on 18 April 2012

    It’s one of the new trends, minimalistic poster design. And these four ads from Brazil perfectly fits in that style. This great work is from Diego Machado and Hugo Veiga which they made for the Brazilian mobile phone network...

    Read more
    0
    Osocio
  • Don’t drive like a zombie

    By on 2 April 2012

    I was rather disappointed by this distracted driving PSA from California’s Office of Traffic Safety. First of all, zombies? If you’re going to hop on the undead bandwagon, you’re going to have to do something outstanding. And second, the...

    Read more
    0
    Osocio
  • Who’s driving you home tonight?

    By on 5 March 2012

    This is a follow-up from the award-winning ‘Papa wag vir jou’ campaign we wrote about in 2010. It is from Brandhouse, an alcohol beverage company in South Africa. The message is clear and simple just like two years ago:...

    Read more
    0
    Osocio
  • The road is no place to socialize

    By on 23 February 2012

    This isn’t the first campaign about the dangers of using social media on a smartphone while being on the road. And it won’t be the last one. The campaign is from RTA Dubai, the Roads and Transport Authority. They...

    Read more
    0
    Osocio
  • Glassboy – 20 km/h can make a big difference

    By on 19 February 2012

    The use of fragile materials in road safety campaigns isn’t new but this new spot from Israel is a beauty. It is from director Roni Kleiner. With this animation he shows the effect of driving 60 km/h and 40...

    Read more
    0
    Osocio
  • Drug-driving

    By on 23 January 2012

    Unwitting passengers have been taken for a ride in a new campaign against drug-affected driving. In the advertisements, covert filming was carried out by the New Zealand Transport Agency (NZTA) over four days last year, involving more than 100...

    Read more
    0
    Osocio