The best of non-profit advertising and marketing for social causes

Youth

We have 57 blogposts about Youth related issues.

  • Prom dresses made of condoms promote safer sex

    By on 25 March 2016

    A fascinating stunt by Adolescent Health Project & the Women’s Fund of Omaha in Nebraska, USA, is putting safer sex front-and-centre as local teens shop for prom dresses. Proms, or formal high school dance parties, are an American tradition that...

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  • #BarbieSavior Instagram lampoons white saviour complex

    By on 25 March 2016

    The “white saviour” cliché is already well-known among international development circles. It’s a  voluntourist, often American, white, female, and overtly Christian, who engages in overseas volunteerism that’s “all about her.” The concept has already been lampooned by projects such...

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  • Disembodied private parts preach consent

    By on 4 March 2016

    In a campaign that reminds me of Sweden’s singing genitals for kids, the North America’s Project Consent uses cute animations of body parts to deliver an important social message. In this case, however, the target audience is older. And...

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  • The cycle of violence is perhaps the most difficult to break through

    By on 21 February 2016

    This new video from CASE South Africa is about the reality of violence for the children of the Cape flats in Cape Town. Violence is not what they see on TV only, it is the ever-present world the kids...

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  • #BellLetsTalk Day: Dialogue, Brands, and Microdonations

    By on 27 January 2016

    It’s Bell Let’s Talk Day in Canada, which means that telecommunications giat Bell Canada is promising a 5¢ donation for every text message or long-distance phone call sent on their network, or Tweet with the hashtag #BellLetsTalk, or share of...

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  • #SexFactsOmaha fights teen sex myths

    By on 26 January 2016

    This campaign, by all-volunteer agency Serve Marketing for Women’s Fund of Omaha, is pretty good in terms of production. But do teens really believe any of these things? This gives me serious doubts about sex education in Omaha. The campaign includes TV spots,...

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  • #StonerSloth is half-baked social marketing

    By on 19 December 2015

    Stoner Sloth, an anti-marijuana campaign from Australia’s New South Wales Health, is going viral for all the wrong reasons: The series of PSA videos, complete with a Facebook Page and other outreach, was intended to make youths see that they will...

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  • Vintage Star Wars PSAs #TBT

    By on 18 December 2015

    All the hype around Star Wars: The Force Awakens is taking me back to 1977, when I was seven years old and the original film was just about the biggest thing in the world. In the years following, kids couldn’t...

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  • #ItsNeverOkay makes harassment brutally frank

    By on 26 November 2015

    **Trigger Warning: Sexual Harassment, Bullying, Implied Rape** In March, I wrote about the Government of Ontario’s great new anti-sexual-assault campaign, #WhoWillYouHelp. Now, they’re addressing some more subtle forms of harassment, both sexual and bullying, by having the offenders speak plainly...

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  • Awful shock ads depict children as sex dolls

    By on 23 November 2015

    Disgust. That’s the first and only reaction I have to this campaign. Glow, Berlin, clearly had that visceral reaction in mind when they designed it. That’s what they do for Innocence in Danger. One campaign tried to lure casual...

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