The best of non-profit advertising and marketing for social causes

Youth

We have 57 blogposts about Youth related issues.

  • Silent no more – Aboriginal women in Canada

    By on 22 March 2015

      I didn’t know much about this topic. My Osocio colleague, Tom, brought me into the cold water of information and I am very grateful and honored that I may post about Aboriginal women in Canada. Indigenous women are...

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    Osocio
  • Innocence in Danger – Sweet boy naked in the shower

    By on 28 February 2015

    This video is for me, honestly, one of the most terrifying in this year. Very smart. Very direct. But highly effective? I don’t think so. The new video of Innocence in Danger (Agency: glow) tries to intervene preventively. To...

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    Osocio
  • Young people who learn the hard way

    By on 31 January 2015

    A powerful new film from the UK’s Princes Trust, asking people to think again about employing young people from difficult backgrounds. The ad is backed by a LinkedIn profile, set up to represent a homeless young woman looking for a...

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    Osocio
  • Is it less intelligent to like popular culture?

    By on 23 January 2015

    With these ads for an Israeli public college, you are asked to choose whether you will be defined as an outrageous pop star or troubled author. Or, between another outrageous pop star and a famous victim of French antisemitism: It’s a funny...

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    Osocio
  • Teen parents as a jack-in-the-box to tell that a baby can wait

    By on 22 January 2015

    These bus shelter ads are part of an ongoing series from Milwaukee too tell kids that a baby can wait. The truth about being a parent means putting baby’s needs before yours, and these ads depict teen parents as...

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    Osocio
  • Creepy new anti-smoking ad isn’t helping

    By on 20 January 2015

    If there’s one thing that constantly bugs me in social marketing, it’s false equivalence. That is when a PSA campaign compares its issue to another, more shocking, issue to benefit from both borrowed interest and surprise. The latest example...

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    Osocio
  • Another shameful anti-sexting ad

    By on 16 January 2015

    We’ve seen it before. Well-meaning adults in cause marketing try to shame youth out of digitally sharing sexual pictures — or “sexting” — by reminding them of the grave consequences to their life and reputation. As if they didn’t...

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    Osocio