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1%: The smallest commercial ever

1%: The smallest commercial ever


The Very Small Office from Johan Kramer and production company 100% Halal made the “smallest commercials ever” for the Dutch 1% CLUB. 99% of the image remains unused and only a box of 1% is visible.
Johan Kramer and 100% Halal made ​​a total of 7 mini commercials. Every commercial is made with famous Dutch actors like Ahmed Akkabi and Froukje Jansen.

The campaign is part of the Week of the New Rich.
The 1% CLUB connects people in developing countries with good ideas through an online platform for rich people or organizations who are willing to share 1% of their time, income and knowledge available.

The motto: “Join in: those who can share 1% are the real rich!”


The Very Small Office of Johan Kramer
Additional credits:
Director: Johan Kramer
Producer: Roel Oude Nijhuis @ 100% Halal
Production Manager: Hidde Koppen
D.O.P: Joris Kerbosch
Gaffer: Eugene Sprik
Styling: Sophie de Groot
Make-up: Jennifer Bardoul
Cutting & Grading: Robin Hancock @ De Grot
Sound-design: Mark van der Male @Haafaai Deluxe
Music agency: Sizzer Amsterdam
Composer: Reimer Eising aka Kettel (Sizzer Amsterdam)
Music supervisors: Marcel A. Wiebenga, Ruurt Staverman

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.