The best of non-profit advertising and marketing for social causes

1000 Horsepower

1000 Horsepower

This new safety PSA from Australia is a simple and memorable shocker.

I’m not sure it was necessary, since the idea of being hit by a train is horrible enough as it is. But somehow the idea of being quartered seems even more awful.

Advertiser:
Government of South Australia
Agency:
Unknown (if it’s you, please let us know)
Source:
Illegal Advertising

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more