The best of non-profit advertising and marketing for social causes

1,000 ice sculptures melted under the Berlin sun

1,000 ice sculptures melted under the Berlin sun

nele-azevedo-melting-men-berlin-1

To highlight the effects of climate change, Brazilian artist Nele Azevedo made a installation of 1,000 ice sculptures of sitting men on the steps of Berlin’s concert hall. The sculptures began melting in 30 minutes.
The Berlin installation was sponsored by the WWF. The action coincided with the release of a major report on Arctic warming by WWF entitled Artic Feedbacks: The Impact on Global Climate Change, highlighting that the consequences of the rapid retreat of ice will not only affect the Artic region but the planet as a whole.

Since 2005, Azevedo has been setting up her Melting Men in various countries around the world. Although originally intended as a critic of the role of monuments in cities, environmentalists around the world are adopting her work as climate change art.

Read more: interview with Nele Azevedo.
(Images via dsgnwrld.com)

nele-azevedo-melting-men-berlin-10

Source:
Social Design Notes

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.