The best of non-profit advertising and marketing for social causes

12 shots from Jason Richardson

12 shots from Jason Richardson

NBA fans are familiar with the explosive style and virtuosity of Phoenix Sun’s star Jason Richardson – they’re the same skills that won him two back-to-back NBA Slam Dunk championships. But what many don’t see is the work Jason does off the court helping young people reach their full potential through his foundation. That was the starting point for jrich23.org.

jrich23.org invites visitors to select from a choice of balls lying round an atmospheric court, each of which triggers Jason to perform a unique dunk or trick captured exclusively for the website. The site features a total of 12 shots to choose from, in-depth info on the various activities of the Foundation, as well as downloadable content from the shoot.

“The guys at Fidamont came to us with this great concept that involved using Jason’s slam-dunk prowess to help raise awareness and funds,” says Lollipop creative director Michael Gramlow. “Jason’s one of only three players ever to win back-to-back Slam Dunk crowns, alongside Michael Jordan and Nate Robinson, so we wanted to draw on that unique talent to create a charity site with a difference that would really earn people’s donations.”

More at Glossy Inc.

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Advertiser:
Jason Richardson Foundation
Agency:
Fidamont
Additional credits:
Digital Production: Lollipop, Toronto
Creative Director: Michael Gramlow
Executive Producer: Amanda Loughran
Live Action Director: Michael Gramlow
Live Action Producer: Dani Tedesco
Interactive Producer: Amanda Loughran/Laura Richardson
Flash Developer: Dan Purdy
Music/Sound Design: Grayson Matthews, Toronto
Editor: Mark Lutterman, School Editing, Toronto
Post Production: Crush, Toronto

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