How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day.
Agencies Crush and BBDO took the image for Testicular Cancer Canada in a hilarious way.
It is another check your balls campaign. Despite that, awareness of testicular cancer is low. But this is perhaps one that impresses.
Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early.
I would opt for the razor anyway…
ECDs: Gary Thomas (Crush) / Peter Ignazi & Carlos Moreno (BBDO)
Creative Director / Director: Andre Arevalo (Crush)
ACD: David Whiteson (Crush),
ACD: Nancy Crimi-Lamanna (BBDO)
Copywriter: Nancy Crimi-Lamanna (BBDO)
SVP: Timothy Welsh (BBDO)
Producer: Natalia Winardi (Crush)
Assistant Director: Errol Colautti (Crush)
Offline Post House: Panic & Bob
Offline Editors: Steve Puhach & Kat Webber
Online Post House: Crush
Flame Artists: Andre Arevalo & Greg Dunlop
Colour Transfer: The Faculty
Sr Colourist: Daniel J. Kelly