The best of non-profit advertising and marketing for social causes

Archive for March, 2014

  • Parallel lives

    By on 5 March 2014

    One of the things I talk about a lot is the power of ‘parallel lives’ – shortening the distance...

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  • What Greenpeace has learned from BuzzFeed

    By on 5 March 2014

    ‘The video Procter & Gamble don’t want you to see.’ That’s the title of the newest campaign page from...

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  • The third option in the gun debate is just funny

    By on 4 March 2014

    The American gun debate is one that I will never understand as European. ‘Gun ownership is prohibited unless’ it...

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  • When you smoke, your kids smoke.

    By on 4 March 2014

    Love this series of anti-smoking ads from Germany. Simple insight, simply expressed. Tough and true. Advertiser: Deutsche Kinderkrebsstiftung Agency:...

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  • Save yourself, do the test and #saveyourselfie

    By on 3 March 2014

    Surpass the A letter to Brad Pitt campaign seems an impossible task. However, the second campaign of the Belgian...

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  • Social Experiment: Need change?

    By on 2 March 2014

    Another social experiment. This video will not be as successful as this viral but this little idea is very...

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  • The rainforest is like Snapchat

    By on 1 March 2014

    This is the kind of campaign where the media attention around it matters. A campaign image that disappear in...

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