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25% of car accident victims are pedestrians

25% of car accident victims are pedestrians

It is not a new idea using zebra crossings as campaign material for road safety awareness but this one from Portugal is really confrontating. To remember the fact that a great number of car accident victims aren’t always inside the vehicle, the white stripes of a zebra crossing at Restauradores, Lisbon, were replaced by a painted list of dead pedestrians.

The campaign is made for ACA-M, Associação de Cidadãos Auto-Mobilizados, the Portuguese road safety organisation.

Thanks Armando Alves ( and Vitor.

DraftFCB Lisbon
Additional credits:
Creative Directors: Luís Silva Dias, Duarte Pinheiro de Melo
Art Director: Hélder Romão
Copywriter: Filipe Graça

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