The best of non-profit advertising and marketing for social causes

404: Child not found

404: Child not found

This isn’t the first time “404” messages have been hijacked for good. Last year, Armando Alves posted about one for The Brazilian Handicapped Association.

This time, it’s an app for European campaign, a collaboration between Belgium’s Child Focus and Missing Children Europe.

It’s quite simple: you install their app, and anytime someone fails while trying to access your site, they get a missing child PSA along with the 404 error page:


It’s a little strange, since having frequent many dead or broken links is not exactly what corporate digital teams are aiming for. But perhaps the PR around the campaign itself will reach many more people than the occasional unfortunate misdirected site visitor.

There’s a video after the break. – Make better use of your 404 page from Famous Brussels on Vimeo.

Famous (Belgium)
Creative Criminals

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more