It is done before but still a great idea. Melting statues as a metaphor for the result of skin cancer.
Advanced melanoma is a disease that kills 700 people each year in Spain. 700 lives that disappear. Because of the sun.
Just like the ice statues that agency Bungalow 25 created for this ambient marketing campaign.
The campaign is made for Bristol-Myers Squibb, a global BioPharma company.
Hat tip to Martina from Adverblog.
Different cause: Melting Moms from the Truth Campaign (anti-tobacco education campaign from the USA):