The best of non-profit advertising and marketing for social causes

A billboard providing information “Only for children”

A billboard providing information “Only for children”

Fundacion ANAR: A billboard providing information Only for children

In advertising, the notion of “targeting” is essential to reach the right person with the right message. Ok, nothing new. So how about delivering two messages on one single billboard to optimize a campaign? The Fundación ANAR (Spain) developed this crazy idea with a mechanism providing a unique message for children victim of abuse (and warning adults at the same time). Depending on the angle, the message differs with an area only visible for under 10.

Children are then invited to call 116 111, a number where they can anonymously find the help they need. A clever way to get a message across, “Only for children”.

Fundacion ANAR: A billboard providing information Only for children

Advertiser:
Fundacion ANAR
Agency:
Grey, Spain
Source:
Viralmente

I work in Paris as web editor for Kaizen, a French magazine telling positive stories. Read more