The best of non-profit advertising and marketing for social causes

A Bittersweet Story of Hearts

A Bittersweet Story of Hearts


A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke.
The spot tells the story of a great, undying love, and simply shows every precious minute of our lives.

Schweizerische Herzstiftung – Swiss Heart Foundation
Additional credits:
Creative Director: Moritz Staehelin
Copywriter: Annette Häcki/Raphael Gammenthaler
Art Director: Stefanie Morgan/Moricz Nemeth
Agency Producer: Ulysse Schnegg
Account Supervisor: Nadine Borter
Advertiser’s Supervisor: Martin Zimmermann
Account Manager: Alexandra Beyeler
Production: stories AG, Zurich, Switzerland
Producer: Yves Bollag
Director: Tobias Fueter
D.O.P: Holger Diener
Lighting: Attila Doczi
Editor: Tobias Fueter/Beni Fueter/Wolfgang Weigl
Editing Company: stories AG, Zurich, Switzerland (
Music: Composer/Artist/Title: Adrian Frutiger
Sound Designer: Gian Dolder
Off-voice English: Harlan Hogan
Post Production Supervisor: Denis Spycher
Animation: Cloudscape
Production Designer: Adrien Asztalos
Special Effects/Computer Graphics: Cloudscape
Colour Grading: Fabian Kimoto
Line Producer: Nicole Spring
Production Coordinator: Heike Schreyer

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.