The best of non-profit advertising and marketing for social causes

A Font to Fight a Flood

A Font to Fight a Flood


A nice idea from Bangkok for typography and illustration lovers. The Thai Red Cross launched the Font Fights Flood (FFF) Project, a charity project to help relief Thai flood victims.
Each letter in the alphabet of Font Fights Flood represents real incidents that occurred during Thai Flood 2011.
Not very useful as a font, it’s a collection of illustrations. But still a nice idea to raise funds.

The project was done together with BBDO Bangkok.
Download and donate here: or



BBDO, Bangkok, Thailand
Additional credits:
Chief Creative Officer: Suthisak Sucharittanonta
Deputy Executive Creative Director: James Makanas
Creative Director: Wichian Thongsuksiri
Associate Creative Director: Taya Soonthonvipat
Copywriters: Taya Soonthonvipat, James Makanas
Art Directors: Suthisak Sucharittanonta, Wichian Thongsuksiri
Typographers: Taya Soonthonvipat, Tumz Horriziny
Account Handlee: Thitinut Hirunprueck
Project Management: Sukontha Jantawong
Strategic Planning: Jintakan Sricholwattana, Sakila Banyen
Web Developer: Eighteggs
Font Specialist: Numchoke Sinmongkolraksa
Illustrator: Tumz Horriziny
Ads of the World

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.