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A football field deforested by the WWF

A football field deforested by the WWF

The equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Do we actually care when we’re watching a game on TV? Certainly not, so the WWF broke the habit.

campo_desmatado_osocio

Last December, a very special event happened during a women’s football game between Brazil and Denmark. In 4 minutes, the green playing field gradually turned into a burned colour to raise awareness about deforestation (data visualization system).

In the end, an explaining message came out on TV screens, followed up with a call for donations. The idea is just brilliant. The message, extremely powerful.

Advertiser:
WWF
Agency:
Grey Brasil
Source:
Mdelmas

I work in Paris as web editor for Kaizen, a French magazine telling positive stories. Read more