The best of non-profit advertising and marketing for social causes

A hellhole by any other name

A hellhole by any other name

This campaign from Amnesty International plays on the irony of Venezuelan place names, La Paz (“Peace”)  and El Paraiso (“Paradise”), by showing what places like those have turned into because of international indifference to poverty:




Creative Directors: Noraida Otazo, Demian Campos, Jose Juan Sanguinetti
Art Director: Jose Antonio Hernandez
Copywriter: Jose Juan Sanguinetti
Photographer: Pedro Primavera
Planning: Carlos Rodriguez, Julio Grande

Amnesty International (Venezuela)
Publicis (Caracas)
I Believe in Advertising

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more