This summer I was pre-selection jury member of the NRC Charity Awards, the award about newspaper ads from non-profits organised by the Dutch newspaper NRC. The brief was to select the 24 best ads from a total of more than 220 entries. There was one entry that caught my eye immediately. That was this ad from Resto VanHarte.
Resto VanHarte is a chain of 34 social neighbourhood restaurants where everyone can enjoy a healthy and inexpensive meal and a cozy environment. The aim to bring all kind of people together by cooking and eating together.
Issues in neighbourhoods can be anything and agency BBK/Door Vriendschap Sterker chose insecurity and violence with the visual of a knife. It is the power of associative thinking, knife stands for both violence and for the kitchen. It is the weapon for a better neighbourhood.
More about the NRC Charity Awards on our Dutch edition.
Click image to enlarge.