The best of non-profit advertising and marketing for social causes

A new way to measure life: sound

A new way to measure life: sound

Make the invisible visible, that is the new video from the Norwegian section of the Rainforest Foundation. It’s about the Amazon rainforest, the world’s most important ecosystem.

The Foundation has created a melody based on the sounds from the Amazon forest. The people, plants and animals are honored in a audiovisual landscape. It is unlocking the 260 million people who live in the dark areas of the world. Which aren’t noticed by satellite images, and therefore ignored by us. 80% of animal and plant species also found in the same areas. The melody is called ‘Sounds like Life’ (Lyd er Liv).

Agency: POL

 

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.