The best of non-profit advertising and marketing for social causes

A new way to tell an old story

A new way to tell an old story

This partnership between UNICEF and trap artist RL Grime is a new way to tell the child marriage story. Is it a music video? Branded content? A content film with a soundtrack? Or just a way to get a new audience to engage with an important story?

I don’t know. But I like it.

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.