The best of non-profit advertising and marketing for social causes

A piece of chalk

A piece of chalk

This was the Christmas campaign from 2005 from the New Zealand Auckland City Mission.
Amazing what you can do with a piece of chalk.

Auckland City Mission’s 2005 Christmas Appeal focused on the reality that not everyone in New Zealand is doing well. There are still thousands of New Zealanders struggling to provide for themselves and their families. In fact research shows that approximately one-in-three New Zealand children are living in poverty – thats almost 300,000 children. In addition, many Kiwi families are battling hard throughout the year to make ends meet. Christmas makes it even harder for these families and individuals to survive.

CAANZ (Communication Agencies Association New Zealand) awarded this tv-spot Bronze for unpaid PSA electronic.

Quicktime file here.

Read the whole story at Television Adverts at Duncan’s TV.

Auckland City Mission
Publicis Mojo, Auckland

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