May 21 is World Day for Cultural Diversity for Dialogue and Development. And Danish agency Move. Copenhagen made a campaign for this day.
They use the opening line of well known jokes and give it a little twist.
The day was created to raise awareness worldwide about the importance of intercultural dialogue, diversity and inclusion.
The three posters are part of their new ongoing campaign ‘Messages Worth Sharing’. The campaign isn’t co-branded, it’s the message from the agency itself.
As Simon de Tusch-Lec from the agency commented: “By not doing so, we will achieve continuity, consistency and creative freedom throughout the campaign.”