This seems off topic, it isn’t about a cause, person or organisation. It is about System Thinking, a concept for understanding and solving complex world problems, from climate change, to public health care, and beyond. Therefore it is very relevant for the world of social marketing.
The problem is that system thinking itself is complex. This is why the team of BEE Environmental Communication decided to explain this very useful but quite technical concept in an easy-to-understand way. Illustrated with an universal example: love.
BEE Research Manager Sarah Czunyi: “On six-sided cubes, we created images that told different stories within one set of blocks. Each scene of the video uses a unique set of cubes, which when turned around illustrate a distinct component of the systems thinking ‘recipe book’ – yet clearly, all are connected in a bigger system and sub-systems. And the fact that we used these alphabet cubes, often thought of as simply children’s educational toys, illustrates that even something as complex as systems thinking should and can be accessible to a wider audience.”
More about the origin and background of the project here.