This amazing project is important. Because it’s about kindness, about helping and be helped. Being there during tough times. It’s local, thus nearby.
Kelsey Crowe started Help Each Other Out last year. She conducted loads of research on support during tough times for an upcoming book. As she said, she became much kinder by reading people’s individual examples of support that got them through hard times. She could do nothing but start the project after this discovery.
Kelsey: “We are a young social venture that empowers neighbors, colleagues, peers and friends to reach out to people they know in a rough time. It could be loss, illness, any issue that people find really hard to talk about and struggle to know how to help.”
To promote their work they started a feel good public campaign that travels, hosted by neighborhood merchants, a school, hospital, or office lobby. Like the video below from an outdoor exhibit in San Francisco this summer.
Posters were created by a volunteer help at agency Wieden and Kennedy about kindnesses shown to young women with breast cancer undergoing treatment.
Click the posters in this blogpost to enlarge. And read them, then you know exactly what Help Each Other Out is about.