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A well-done scary ad about running over children

A well-done scary ad about running over children

TopGear_DraftfcbAmsterdam

I’m no fan of shock tactics, but this one does it right. The shock is not shown in violence, but with quiet and subtlety. The innocent image of a child playing, combined with the chilling implication of the chalk outline, really hit me as a parent. And the message is simple and true. The World Health Organization says that Pedestrians have a 90% chance of surviving a car crash at 30 km/h or below, but less than a 50% chance of surviving an impact of 45 km/h or above. Speed — even moderate speed — really does kill.

Advertiser:
Top Gear
Agency:
Draftfcb, Amsterdam
Additional credits:
Creative Director: Peter Kusters

Art Director: Wouter Kampman

Copywriter: Marcel Haasdijk

Photographer: Roel Nederveen

Source:
Adland

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more