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AA ads are stark art, but are they too Absolut?

AA ads are stark art, but are they too Absolut?


They’re certainly artistic, with illustration by Arthur D’Araujo. And the message, by Ogilvy & Mather, Auckland, is clear: Alcoholics Anonymous will help you get across the chasm of addiction, to the people and things that matter.

The weird thing about the ads, however, and one that is unlikely to be accidental, is their resemblance to iconic Absolut Vodka ads from the ’80s (and later) that often used negative space to brand the liquor’s iconic bottle shape.

These ads show more than one kind of bottle, but they feel more like social art than social marketing. Nice work, though. I just hope it’s more effective than AA itself, which has had its methods increasingly questioned in recent years.

Via Ads Of The World



I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more