A new campaign about abuse from Albuquerque, New Mexico, USA. Esparza Advertising made this campaign for the Family Advocacy Center (FAC).
No complex interactive storylines or messages. Just “abuse is a never ending cycle – unless you choose to break it”.
That is what abuse victims need, a clear and powerful line. No vagueness.
The campaign contains a video, a print ad, 5 different billboards, a radio spot. And most important a well designed but basic website: abusestopshere.org.
Three from the five billboards:
Family Advocacy Center (FAC)
Creative Director: Adam Greenhood
ACD/Writer: Jeremy Spencer
Art Director: Zak Rutledge
Art Director: Julia Amirzadov
Production Company: Southwest Productions
Director: Dave Roberts
DP: Barry Kirk
Editor: Clark Morris, Thirty-second Street
Sound Design: Sid Fendley, Mountain Road Recording
Stylist/Make-up: Liz Marshall
Still Photography: Karen Kuehn