The Spanish nonprofit Accion Contra el Hambre (Action Against Hunger) received an ECHO award for their BEASTS campaign. E-mailed to nearly 300,000 individuals, the message opened with a simple scene – just one insect, three words and an interactive button inviting users to see the next screen. Clicking leads the user through series of graphics, where the insect is joined by other vermin, which crawl and creep into a pattern resembling a child’s face. The words eventually form a sentence: “If your subconscious is able to see humanity where there’s only diseases, poverty and insalubrity we need people like you.”
The animation can be viewed here.