New media advertising doesn’t have to be difficult. Just use the right features of the medium.
That is what ActionAid did with this simple iPad ad.
“Poverty is like this: hard to turn around. Tap to help us solve it.”
F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Director: Fabio Fernandes
Creative: João Resende, Thiago Manhães, Cidney Neto
Digital Project Manager: Marcus Macarroni
Planner: José Porto, Carla Sá, Utymo Oliveira
Account: Malu Miranda, Aline Lopes, Fernanda Mathias, Carla Sá, Flavia Cerqueira