The best of non-profit advertising and marketing for social causes

ActionAid advertises upside down to end poverty

ActionAid advertises upside down to end poverty

New media advertising doesn’t have to be difficult. Just use the right features of the medium.
That is what ActionAid did with this simple iPad ad.

“Poverty is like this: hard to turn around. Tap to help us solve it.”


F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Additional credits:
Creative Director: Fabio Fernandes
Creative: João Resende, Thiago Manhães, Cidney Neto
Digital Project Manager: Marcus Macarroni
Planner: José Porto, Carla Sá, Utymo Oliveira
Account: Malu Miranda, Aline Lopes, Fernanda Mathias, Carla Sá, Flavia Cerqueira

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