Sorry for the headline, but it was the first thing my (ad-scarred and cynical) mind came up with when checking out this blood donation campaign for Cruz Roja (Red Cross) Colombia.
It’s a nice visual, but I was skeptical about how common those names are in Spanish. There is apparently a Mexican Playboy model named Jackeline Arroyo. (We anglos usually spell it “Jacqueline”) Alexandra, a Greek name, is also known in Spanish-speaking countries. But “Samantha”? I doubt anyone in Colombia would be able to pronounce it.
Two more executions after the break
Cruz Roja Colombiana
Leo Burnett Bogotá
Chief Creative Officers: Mauricio Sarmiento, Fernando Hernandez
Creative Directors : Camilo Carvajal, Andrés Hernández, Diego Almanza
Copywriter : Camilo Carvajal
Art Directors / Typographer s : Fabio Uribe, Diego Almanza
3d Producer: El Cisne, Santiago Tobón, Andrés Felipe Hernández, Mauricio Cañón
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