AIDS campaign takes a different look at “social diseases”
Marc originally shared these Finnish AIDS council ads on Facebook, but I thought I’d track them down for a post. While the idea of comparing social connections online to sexual connections in the real world — and their associated risks of infection — is not a new one, this blunt use of the check-in feature as metaphor is pretty effective.
See the male version (which works for straight women, gay men and MSM alike) below.
Related campaign from the Finnish AIDS council: Explore the body map safely.
Advertiser:
Hiv-säätiö/Hiv-tukikeskus (Facebook – in Finnish)
Agency:
McCann Helsinki
Source:
Faceblog (in Italian)
