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AIDS campaign takes a different look at “social diseases”

AIDS campaign takes a different look at “social diseases”


Marc originally shared these Finnish AIDS council ads on Facebook, but I thought I’d track them down for a post. While the idea of comparing social connections online to sexual connections in the real world — and their associated risks of infection — is not a new one, this blunt use of the check-in feature as metaphor is pretty effective.

See the male version (which works for straight women, gay men and MSM alike) below.

Related campaign from the Finnish AIDS council: Explore the body map safely.


Hiv-säätiö/Hiv-tukikeskus (Facebook – in Finnish)
McCann Helsinki
Faceblog (in Italian)

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more