The best of non-profit advertising and marketing for social causes

All I ask is why?

All I ask is why?

Comparing situations, the well known communication technique and in this case very powerful. In this video for the Australian World Wildlife Fund meant for fundraising a women tells about her miserable life. Pregnant, no shelter, no food, husband died recently.
“All I ask is why?”
“This is not her story.”

Advertiser:
WWF Australia
Agency:
Leo Burnett Sydney
Additional credits:
Executive Creative Director: Mark Collis
Art Director: Kieran Antill
Copywriter: Stephen Coll
Agency Producer: Adrian Shapiro
Director: Sam Bennetts
Production: The Feds
Source:
10Ad

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.