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All I Need

All I Need

After causing a turmoil in the music industry, Radiohead shows their social consciousness on their new music video “All I Need”, with the help of ad agency Colman Rasic Carrasco and MTV Exit Foundation.

The new video is dedicated to fight human trafficking and child slavery, as Thom Yorke explains to Hollywood Reporter:

Under the music broadcaster’s EXIT (end exploitation and trafficking) campaign, MTV and Radiohead have jointly produced a video for the “In Rainbows” track “All I Need”…

Yorke said the band linked with MTV to highlight such issues as child slavery, enforced servitude and sex trafficking because it was “about exploiting a situation while you have the chance.”

“All power to MTV for taking this on because its obviously going to be difficult for them in terms of the advertisers,” he said. “With the (‘All I Need’) video, their lawyers had to beg to make sure there wasn’t a single white trainer with a logo on it because the implication would be a little too close. But the implication is still there.”

 

 

Advertiser:
MTV Exit
Agency:
colman rasic carrasco
Source:
Stereogum

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more